Google Search Console has rolled out its much-anticipated generative ai performance report, making it accessible across a wide range of user profiles.

According to recent reports, this feature appears to be available for nearly everyone with an active account.

Notably, a few users claim they still can't see it, but the majority seem to have access—likely depending on whether their sites have registered enough impressions in generative AI features on Search.

This expansion represents a significant step for webmasters and local businesses aiming to track how their content surfaces within these new AI-driven search experiences.

While the generative ai performance report remains limited in some aspects, omitting both query-level and click data, it provides vital metrics like impressions, pages, countries, devices, and dates to help users understand their visibility landscape.

For those in fast-growing neighborhoods or small businesses launching their digital operations, access to search console reports now offers deeper insight into how generative AI impacts organic reach.

Among the standout features is the ability to break down data by country and device, empowering site owners to track not just what content is surfacing but also where and how audiences find them.

Hourly to monthly granularity sheds light on changing trends, allowing marketing teams to pivot content strategies in response to shifting user behaviors.

Community leaders and digital marketers are viewing this update as an urgent and timely tool amid rapid local adoption of AI-powered search features, which are quickly reshaping how people discover neighborhood services, events, and small enterprises.

It's a turning point: those who leverage these insights can stay steps ahead as the search landscape evolves, even if the lack of click data signals the need for continued iteration.

Still, the broad release of this report is a clear indicator that Google sees generative AI as a central pillar of its future search ecosystem, especially impactful for those relying on google search console for their growth strategies.